Saturday, March 24, 2012

Casulaties of Modern Technology (8 of 12)_ Etch A Sketch

Of course, we love Albert Einstein here at The Daily Vampire, but the reason for this entry, which was originally going to feature Hallmark greeting cards, is for a politically honest gaffe made by Eric Fehrnstorm, a spokesperson for Republican presidential candidate Mitt Romney's campaign.

This week, Fehrnstorm told CNN following Romney's win in Illinois in response to a question about the possibility of the Republican Mike Dukakis (forgive the editorial comment) shifting his stump speeches to win over independent voters as opposed to staunch right-wingers who have seemingly split the vote between Romney's two main Republican foes, Newt Gingrich and Rick Santorum.

And, in case you were in a village in Uzbekistan, and you missed what Fehrnstorum said, it was this: "You hit a reset button for the fall campaign. Everything changes. It's almost like an Etch-A-Sketch. You kind of shake it up and start all over again."

As for the product itself, its origins go back to th elate 1950s, according to the manufacturers, the Ohio Art Company (which relocated production to Shenzhen, China, in 2001), when Andre Cassagnes, a French electrician discovered that a drawing toy could be created with joysticks, aluminum powder and glass.

As a result, the first Etch-A-Sketch went into production in 1960, and it became very popular with baby boomers. The Etch-A-Sketch was inducted into the National Toy Hall of Fame in Rochester, NY, in 2008.

To be fair, the Etch-A-Sketch, which was not as popular as it was in its heyday until Fehrnstorm gave new attention to something that most of us played with the backseats of station wagons as kids, is not really a Casualty of Modern Technology. But, it has evolved since the toy was introduced to the market. The modern Etch-A-Sketch also allows for coloring.

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